Difference between Advertising and Promotion

Advertising and promotion are said to be two major marketing tools and this can be viewed in modern marketing. Advertising is actually a one-way traffic with the purpose of informing the possible customers about the item and service and how they can get that item or service. Promotion is said to be one “P” from four P’s of Marketing terms, where others include price, product and place. The greater part of the general population is having the supposition that advertising and promoting are one and the same thing yet both of the terms contrast. In this article our fundamental purpose is to clarify all the distinction in the advertising and promotion.

Advertising

Advertising is indirectly a promotion tool which is utilized to draw consideration of public towards an item or services, through a paid and selected media. It is a method for correspondence that conveys a message, to great number of general public in short time period. Actually advertising is explain as “telling and offering” of items. Advertising is a strategy utilized by a large portion of the organizations, to convince the possible clients to purchase the item. Different stations are utilized with the end goal of advertising such as TV, radio, magazines, newspaper, pamphlets, buses, billboards, posters and so forth.

Promotion

Promotion alludes to the arrangement of activities that convey the benefits of an item, brand or service to induce target clients to purchase it. It is one of the four components of marketing mix. It is a method for drawing in, actuating and making mindfulness among the general population to start the purchase. The methods for promotion incorporates, free distribution of samples, discount coupons, rebate, trial offers, contest and so forth. Because of these means, the organizations get instantaneous increase in their sales since client react rashly when they realize that they can get more at less cost.

Advertising VS promotion

  • Definition:

Advertising is actually a technique used for taking the consideration of general pubic towards an item or service, with the help of paid network.

Promotion is the set of techniques that helps to spread word related to item, brand or service.

  • Objective:

The main objective of advertising is to make a brand picture and expand the sales of items and services.

The main objective of promotion is actually to give thrust to short term sales.

  • Element:

Advertising is the part of promotion or can be said as the one element of promotion.

Promotion is the part of marketing mix and include as one of the “P” of marketing mix.

  • Effect:

Advertising has a strong effect which stays for long term.

Promotion has an effect which lasts for short term.

  • Consequences:

The consequences of advertising are appeared by the progression of time that shows its result is slow.

The consequences of promotion can be seen quickly so that shows its result is quick.

  • Cost:

Advertising is considered as a costly tool.

Promotion is considered as less expensive and economic tool.

  • Suitable for:

Advertising is a tool which is suitable for big and medium companies.

Promotion is a tool which is suitable for all companies due to its cost and consequences.

Conclusion

From above article we come to know that advertising is actually a technique used for taking the consideration of general pubic towards an item or service, with the help of paid network with main objective to make a brand picture and expand the sales of items and services. Advertising is a part of promotion and have long term effect but at the high cost. This is suitable for medium and big organizations as its consequences can see with the passage of time. On the other hand, promotion is the set of techniques that helps to spread word related to item, brand or service with the main objective to give thrust to sales of short term. Promotion is one of the components of marketing mix and has short term effect at low cost. This technique is suitable for all type of organization as its results are very quick.