Difference between Marketing, Sales and Revenue

Sales and marketing are both done for expanding income. They are so firmly interwoven that individuals regularly don’t understand the contrast between the two. To be sure, in little associations, the same individuals normally do both sales and marketing activities. In any case, marketing is not the same as sales and as the organization develops, the parts and obligations turn out to be more particular. Revenue is the income generated by business operations such as sales and marketing. It includes the discounts and deductions for returned merchandise. A good revenue is indicative of a healthy business.

Marketing

Marketing speaks the truth about a product. It imparts the estimation of an item, brand or services to clients or purchasers with the end goal of advancing or offering that item, brand or services. The most established – and maybe easiest and most characteristic type of advertising – is ‘word to mouth’ (WOM) marketing. In this buyers pass on their encounters of an item, services or brand in their regular correspondences with others. Marketing systems incorporate picking target markets through analysis of market and market division and comprehension purchaser conduct and promoting an item’s worth to the client.

Sales

Sale is the trading of an item for cash or service as a result for cash or the activity of selling something. The supplier or seller of the products or services finishes a sale in light of an acquirement, an obligation or a demand. It includes going of title (property or possession) of the thing, and the settlement of a cost. A vender concurs upon a cost which he energetically gives responsibility for thing. The vender, not the buyer by and large executes the deal and it is finished before the commitment of instalment.

Revenue

Revenue is the income generated by sales. It is the gross income figure from which costs are subtracted to find out net income. It is the money brought into the enterprise. Sales are subset of revenue.

Marketing vs. Sales vs. Revenue

The terms, marketing and sales, are not same. Revenue is the objective of these two. So, here are the some differences that exist between these terms.

Approach

Marketing’s objective is to make extensive scope of exercises to offer item/service, customer relationship and so on. The main approach is to look on future needs and has a system set up to address those issues for the long lasting relationship.

Whereas sales’ approach is to make client interest match the items the organization as of now offers.

A high revenue earning enterprise has high sales. It may have various investments, service income, charges and interest, royalties, etc.

Focus

In marketing, general picture is to support, publicize, and value items/services and to satisfy client’s needs through items and/or services the organization can offer.

In sales the main focus is to satisfy deals degree goals.

Main focus of revenue is to earn more profits. High the revenue, higher will be the gains.

Process

In marketing process is the market analysis, dispersion channels, focused items and services and to make pricing methodologies and budget. It also works on sales following and piece of the overall industry analysis.

Sales are generally coordinated with marketing department and follows the methodologies made by marketing department.

Revenue is the income earned by an enterprise before any expenses are deducted from the calculation. It is called as the “top-line” number. It is indicated on the top of income statement.

Scope

The scope of marketing is market research, to make advertising, to increase sales, to promote public relations and to provide satisfaction and services to the customer.

The scope of sales is that when an item has been made for a client need, influence the client to buy the item to satisfy his/her needs.

High revenue is the aim of any enterprise. Its scope is vast. If the revenue is high then certainly the income of the company will be high.

Horizon

There is a long-term horizon in marketing.

In sales, horizon is of for shorter term.

Strategy

In marketing, the most important strategy is to pull.

In sales, the main strategy is to push.

Priority

Marketing demonstrates to reach to the customers and fabricate enduring relationship.

Sales are a definitive consequence of marketing.

Identity

The target of marketing is to work on the development of a brand character so it turns out to be effectively connected with need satisfaction.

However, sales are the system of addressing needs in an artful, singular technique, determined by human collaboration. There’s no reason of brand character, life span or congruity. It’s just the capacity to address an issue at the perfect time.

Conclusion

From above discussion, we come to know that the main part of organization is the marketing department and sales department always follows the marketing department. Sales and revenue are generally confused, but the main difference is that all sales lead to revenue, but all revenue may or may not have come from sales. These three are inter-related in such a way that marketing leads to sales, and sales lead to revenue.What is your opinion?