Difference between Spam and Email Marketing
Difference between Spam and Email Marketing

Difference between Spam and Email Marketing

Spamming and Email marketing are two parts of a similar coin that is email marketing.  While the previous is positive side of entire idea, the second is actually the dark side. However, email marketing is generally thought to be to a great degree valuable and moral from the business perspective, spamming is seen as something terrible. Shockingly, there is a thin line between two sides of email marketing and most online business people are ignorant of this line.


Spam messages are undesired, unsolicited or unlawful messages when all is said in done such as private messages on sites and SMS etc.

Email Marketing

Email marketing is straightforwardly sending a business message, normally to a gathering of individuals, utilizing email. In its broadest sense, each email sent to a current or potential client could be considered email marketing. It’s more often than not includes utilizing email to send promotions, ask for business, or request deals or gifts, and is intended to manufacture devotion, trust, or brand awareness.

Spam VS Email Marketing

In this article we are going to discuss the different contrasts that exist between the sides of email marketing so that you can easily differentiate these sides and get clear understanding.

  • Permission:

Spamming alludes to sending email messages to an extensive number of receivers that did not affirm to be a piece of the database. So in spamming, permission is not taken from receivers.

In email marketing, email marketers have gotten the receivers authorization either straightforwardly through membership or by accommodating to get information from an outsider.


  • Unsubscribing:

In spam messages, it does not contain any reasonable clarification of how receiver can quit getting messages from your corporation in future.

Dissimilar to spam, the messages of email marketing ought to contain a reasonable and obvious clarification of how the receiver can quit getting email from your organization later on.


  • Misleading headline:

In spam message, the headline should not reflect the correct content of message that means it includes misleading headline.

The headline of email marketing should precisely mirror the content of message. So in email marketing, no misleading line is there.

  • Address:

In spam messages, it never contains any kind of physical address where receiver can go to ask any query.


In messages of email marketing, it must incorporate a legitimate physical address where receiver can be reached straightforwardly to ask any queries.

  • Smells fishy:


Spam more often “smells fishy”.  Promises for giving large amount of money may be the subject line and Email sender’s address peruses something such as “moneychickenishot32@suspicious.com”.  Spam methodologies more often than not utilize illegal addresses for messages sending and their subjects much of the time rotate around: unequivocal or illicit substance, requesting cash, utilizing scare strategies, phishing, pushing pointless or incorrect data, slander promotions of contenders and so on.

In email marketing, it never “smells fishy”. As it does not contain any illegal content and email address.  In email marketing, senders get fined if they violate any law regarding sending messages to receivers.


From the above article we can conclude that spamming contains illegal address, content and it does not get any permission from receiver but email marketing is safe side. Every email marketer must know the difference between these mails.