Eiji Toyoda Founder of Lexus
Biography of Eiji Toyoda
Early Life
Eiji Toyoda Founder of Lexus was born on 12th of September, 1913 in Japan. He was the cousin of Kiichiro Toyoda who was the founder of Toyota Motor Company. He got his graduation in the field of mechanical engineering from a university in Tokyo named Tokyo Imperial University. He pursued his degree in that field of mechanical engineering from 1933 to 1936.
Working Debut
While he was studying for his mechanical engineering degree his cousin, Kiichiro was busy in the development of the Toyoda Automatic Loom Works which he established in the city of Nagoya of central Japan.
At the completion of his education immediately he joined his cousin Kiichiro at the plant of Toyoda Automatic Loom Works and throughout their entire life both of them became good friends and enjoyed the essence of deep friendship.
Interest in Development of Cars
His interest in the manufacturing and development of cars began when his cousin Kiichiro asked him to look after the construction of another factory which was under construction about 32 km east of Nagoya, a site of red pine forest which was in the town of Koromo. That company began the production of cars later on which was named as Toyota City. That company is also considered as the mother factory for the Toyota Motor’s production plants overall the world. In this way we can say that he was also the founder of Toyota City Cars.
Founder of Lexus
In 1950s he visited the manufacturing plant of Toyota Motor Company and realized that despite of the age of the company more than 15 years at that time, the company was unable to reach a target of manufacturing cars 2,500 because of some deficiencies in the manufacturing plant. While at the same time he also visited the manufacturing plant of Ford Motors and noticed that after the same age that company had produced over 8,000 automobiles. He found the reason for that big difference in manufacturing and that was the way of building cars. The Ford Motor Company was using U. S. technology while his cousin was using Japan’s technology in building cars. So he suggested his cousin to use the technology of U. S. but in a different manner.
That was the reason that he is also known in the history of Toyota Motor Company as the person who brought the company on the track of profitability.
He worked then for that company and by the time he introduced a subsidiary of Toyota Motors Company with the name of Lexus. Lexus is a brand name under the badge of Toyota which indicates a luxury car. The first car with the name of Lexus was introduced in 1989 in the United States only. But once the car became famous in the USA, it went over the boundaries if that country and became famous worldwide.
Lexus
Lexus is a subsidiary of a multinational automobile company of Japan named Toyota Motor Corporation. It’s headquarter is located in Nagoya, Japan. It is famous for the manufacturing of luxuries cars. This car has become famous over the entire globe and the brand name of Lexus is being marketed in more than 70 countries of the world. It is ranked in the top ten companies of the Japan in terms of brand market value. There are two operational centers of this company which are located in two countries of the world; one is based in Brussels, Belgium and the second one is built in Torrance, California, the United States.
Last Years
He suffered from back problems and for that reason he was admitted and hospital. He lost his power of walking and was compelled to live his remaining years on a wheelchair. But despite of that he didn’t panic and lost his senses. He enjoyed his life very much. His last years of life went under the treatment at Toyota Memorial Hospital in Toyota City, Japan. That hospital was located close to the headquarters of company.
Death
He died at the same hospital named Toyota Memorial Hospital on 17th September 2013. The cause of his death was a fatal heart attack. He died five days after the celebrations of his 100th birthday.
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